Walgreens (NASDAQ:WBA), The Home Depot (NYSE:HD) and Sephora grabbed the top three spots in the DMI first annual Mobile In-Store Experience Rankings. The rankings looked at the top 10 retailers in the United States, assessing the quality of the mobile experience provided to consumers in store.
The winners span industries ranging from pharmacy and beauty to big box apparel and discount brands. The results prove that high-quality, in-store mobile experiences are possible for a wide range of store sizes and models.
DMI discovered that there is significant room for growth across the industry as the number one retailer, Walgreens, scored a 111 out of a possible 240. The drugstore chain recently expanded its mobile features to offer telehealth services in more markets and collaborated with MDLive to expand the Walgreens mobile app.
"Throughout 2015, we saw a dramatic shift in the industry begin to occur," said Jeremy Gilman, VP of strategy for DMI's brand marketing and customer experience group. "Retailers are beginning to understand and unlock the massive potential behind enhancing in-store experiences through existing mobile applications. We're excited to see what the New Year holds and look forward to re-assessing these retailers at the close of 2016 to note their progress."
Other retailers that made the top 10 list include Nordstrom, Bloomingdale's, Walmart, Saks Fifth Avenue, JCPenney, Target and American Eagle Outfitters.
Shoppers are increasingly using their smartphones in stores to make purchases: 23 percent bought from the website of the retailer they were in, according to the "2015 Eptica Retail Holiday Customer Experience Study."
-See this DMI press release
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