Walgreens Boots Alliance (NASDAQ:WBA) has expanded mobile features to offer telehealth services to more markets and will award Balance Rewards members points for monitoring their health.
Walgreens has collaborated with MDLive to expand the Walgreens mobile app, offering MDLive's telehealth services and launch an updated telehealth experience within its app, providing better functionality and integration.
Users, or patients, in 25 U.S. states now have access to telehealth services through the Walgreens mobile app, which provides 24/7 access to MDLive's network of U.S. board-certified doctors. Previously, MDLive users needed to launch a separate app to access the service.
The platform was launched in December 2014 through the Walgreens mobile app in California and Michigan. In June, the company announced expansion to Colorado, Illinois and Washington. Today, Walgreens added 20 states: Alabama, Arizona, Connecticut, Florida, Indiana, Iowa, Maryland, Minnesota, Mississippi, Missouri, Montana, Nevada, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Virginia, and Wisconsin.
Additionally, the company announced the launch of the Walgreens Connect app. The new app allows Walgreens Balance Rewards members who own a Well at Walgreens connected blood glucose meter or blood pressure wrist monitor to earn points for taking daily measurements.
The Walgreens Connect app guides the user to select the device to pair, connect to the device, sync data, and earn Balance Rewards points in three easy steps. The data is captured and transmitted to the cloud. Walgreens rewards 20 points per day for taking a blood pressure measurement and 20 points per day for blood glucose measurements.
Walgreens has invested heavily in digital initiatives, particularly in pharmacy, with a feature that lets pharmacy customers scan a prescription label to order a refill. The retailer now receives one refill order from a mobile device nearly every second of the day. The retailer's app drives close to 5.3 million store visits each week.
Expect Walgreens to continue to grow partnerships and implement programs such as these in the pharmacy, health and wellness. According to Brian DeMay, Walgreens VP of global enterprise architecture, the ability to connect multiple devices, such as blood glucose and blood pressure monitors, creates synergies for the brand.
DeMay spoke at the Software AG Innovation World user conference last month in Las Vegas, where he noted the many opportunities Walgreens has to credit shoppers for taking care of their health via monitoring and mobile devices. Late last month, Walgreens announced plans to acquire Rite Aid, which would expand this customer base even further.
-See this Walgreens press release
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