Walgreens expands digital coupon program

Walgreens (NASDAQ:WBA) customers can now redeem paperless coupons from the retailer and manufacturers for online purchases as well as in-store. Offers can be clipped on product detail pages when customers scan search results on Walgreens.com or the mobile app.

The new features are the chain's latest enhancements to its paperless coupon offering, making it easier for customers to find and redeem the latest promotions.

"In the last few years, we've seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app," said Linda Filler, Walgreens president of retail products and chief merchandising officer. "Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop."

Walgreens digital coupons are available to more than 85 million Balance Rewards members. Customers can search and clip, and the coupon can be applied in-store at checkout when a customer uses their Balance Rewards card. Late last year, the drugstore chain also enabled Apple Pay to work with its Balance Rewards program so that shoppers could eliminate the need to swipe or scan to access their account.

Since Walgreens first launched paperless coupons in 2014, the chain has seen a continual increase in monthly redemptions. Walgreens also plans to offer digital redemption and clipping from product pages for its Weekly Ad and Monthly Savings Book later this summer.

Walgreens has invested heavily in digital initiatives and the retailer's app drives close to 5.3 million store visits each week.

For more:
- see this Walgreens press release

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