Walgreens Embracing RFID Tagged Displays While Wal-Mart Backs Off

Just a couple weeks after word got out that Wal-Mart and Procter & Gamble had backed off their support for RFID tags on marketing displays comes the news that the nation's largest drugstore chain, Walgreens, is boosting its support for the very same RFID tagging of promotional displays.

"The results have been impressive: Over the past year, our in–store execution has grown to nearly double the industry average," said David Van Howe, purchasing VP for the $60 billion 6,658-store chain. "Store–level information about what is up and where it is in the store allows unprecedented accountability for achieving program potential."