Lululemon named a new exec-VP of digital, Miguel Almeida, who will join the team in mid-July and report directly to CEO Laurent Potdevin. Almeida joins the company after being group VP of digital commerce and mobile solutions at Walgreens.
At Walgreens, Almeida was responsible for omnichannel initiatives, mobile solutions and online-to-consumer commerce across several brands. He has more than 15 years of experience in digital strategy overall, including leadership positions at Apple and Dell in global online expansion.
"Digital is the global store that has no walls—one where we can offer our entire product assortment, speak in all languages and allow our stories and ambassadors to come to life in ways that we haven't yet imagined," Potdevin said. "With his track record of accelerating digital transformations, Miguel is well-positioned to champion Lululemon's digital world and lead our strong digital team in creating a seamless experience for our guests across all touch points—whether it's in store, on the web, or through a mobile device."
Earlier in his career, Almeida was a strategy consultant with The Boston Consulting Group, working in several different countries in technology, telecom, e-commerce, marketing and retail.
Commenting on his new position, Almeida said, "Digital provides a unique platform to amplify the power of the lululemon brand in innovative ways, deepen the connection with our guests across all channels and extend our reach globally. Ultimately, it's about helping guests find inspiration, the right product and empowering them to live their best lives."
This announcement comes just after news broke in mid-June that founder Chip Wilson may want to sell his $1.3 billion stake in the company, which would completely cut his monetary ties to the company. Wilson left the board after disagreements with the group earlier this year. Press Release