Walgreens app drives 5.3M store visits weekly

Walgreens (NASDAQ:WBA) unveiled a redesigned mobile app with new features, including advanced proximity messaging.

The most notable feature, according to the retailer, is new "intelligent messaging" that lets users to take immediate action when push messages appear on the mobile device's home screen. They can access push messages and notifications from either the home screen or an inbox.

The home screen has been pared down to dipslay the most popular features—the store locator, Balance Rewards and prescription refills—and then groups the remaining features into categories. The tile display (left) has been replaced with a linear list (right).

   Former home screen      New home screen

The redesigned app is better optimized for newer model iPhones and several new features make better use of the smartphone's camera. There are new photo upload capabilities, a digital coupon platform and product locators, according to Drug Store News. Walgreens currently partners with close to 100 photo sharing and storage websites, and 40 percent of photo orders placed from the Web now come from mobile devices, according to the company. 

Full Walgreens omnichannel infographic here

Walgreens is aggressively developing mobile initiatives. Digital properties—Web and mobile—drive roughly 5.3 million store visits each week, while multichannel shoppers spend between 3.5 and 6 times more than those who only visit brick-and-mortar locations, according to the company. Nearly half of those shoppers using the app are doing so while in-store.

The drug chain has been steadily improving the mobile experience for users and recently rolled out in-app pharmacy consultations. Improving the mobile experience for pharmacy customers is critical because Walgreens fills one prescription evey second.

For more:
-See this Drug Store News story
-See this MobiHealthNews article

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