In theory, this will allow content to be adjusted based on a virtually endless list of criteria and could be tweaked on a per-store, per-screen and time-of-day basis, said officials with Wal-Mart, who seem to be unsure when they're Wal-Mart and when they're Walmart. (Both were used.) "Every screen and every message has a purpose and we will be analyzing point of sale data on an ongoing basis," said Stephen Quinn, chief marketing officer, Walmart Stores, U.S..
Wal-Mart on Wednesday (Sept. 3) launched what it dubbed the Walmart Smart Network—a series of next-generation digital-ad systems—to 2,700 stores. The funky aspect of this rollout is that all 27,000 screens will be centrally controlled via an Internet Protocol Television connection.