How does one possibly admit to being almost seven years late to this key merged channel effort? Walmart.com GM Steve Nave did it in style: "Walmart is uniquely positioned to combine the power of E-Commerce with our national retail footprint to offer a leading, multichannel experience that delivers the best savings and convenience to our customers." The move is a good one and well overdue, but come on. At least address the fact that you're so very late. Then again, in retail, if Wal-Mart hasn't done it yet, then maybe it hasn't really been done?
When you're the largest company in the world, you can get away with a lot. There simply aren't that many companies that could support a key retail strategy almost seven years after most of its rivals and get away with branding it as new. And yet, Wal-Mart did just that with its March 10 rollout of Pick Up Today, which is the chain's name for Buy-Online-Pick-Up-In-Store. Remember when Best Buy and others did that in 2004?