The folks at Visa and PayByTouch just want everyone to know that they're doing fine. Visa on Thursday issued a statement identifying a handful of retailers--7-Eleven., Clearview Cinemas, Dairy Queen, Domino's Pizza, and Sonic Drive-In, to be precise--who have agreed to use the card's No Signature Required Program, for transactions costing less than $25. That campaign is aimed at cash-intensive retailers.
The day before, it was PayByTouch's turn to reassure people that it was still around by announcing its three-millionth consumer customer. That is a good indication that biometrics is gaining a little acceptance out there, but signing up to get whatever incentives are being offered is one thing. The frequency of use is another.