Video Viewing Soars Again In May

For those e-tailers wondering if video is an effective way to reach American consumers, here's the latest video stat, courtesy of Comscore: In May alone, U.S. Internet users viewed more than 12 billion online videos, representing an increase of 45 percent versus one year ago.

Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May. Google Sites also attracted the most viewers (83.8 million), who watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (60.8 million), followed by Yahoo! Sites (40.2 million) and Microsoft Sites (29.5 million).