Pizza Hut (NYSE: YUM) is planning to make ordering a custom pie a lot more fun. The chain is testing new technology that transforms dinner tables into a huge touch screen tablet that allows customers to order and pay for their meal.
Customers sit at the table and swipe through the screen just like they would on a tablet or smartphone. The screen allows them to choose the size of their pizzas, toppings, side orders and submit payment when they're done. The Plano, Texas-based restaurant demonstrated the process in a YouTube video.
A spokesman for Pizza Hut cited the tables as the "concept car of pizza ordering." The new tablet tables will be on display at South by Southwest Interactive this week in Austin, Texas. The technology conference is quickly turning into a showcase for new store technology and e-commerce, as chains including Pizza Hut promote new technology-based "store of the future" type initiatives.
There are no firm plans to roll out the tables, but they are designed to fit seamlessly into any of Pizza Hut's 4,000 dine-in locations across the U.S.
"This is in concept stage at the moment," Pizza Hut spokesman Doug Terfehr told Nation's Restaurant News. "As we continue to push for more technology to make the experience with our stores even better, this is one of those ideas we really like."
Take a look at Pizza Hut's video featuring the new technology below.
-See this Nation's Restaurant News article
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