Verizon is opening an expanded special section in Best Buy (NYSE:BBY) stores known as "Experience Stores." The department will feature employees demoing and promoting Verizon's products and services.
Experience Stores will also allow consumers to try out Verizon devices and discuss plan options with knowledgeable sales associates, CNet reported. The rollout is expected to reach 100 Best Buy outlets by the end of September, with 250 by the end of 2015.
Although Verizon already has a presence in Best Buy stores, the special area will be an addition, creating a larger space.
"The shops allow us to offer even better service to our customers, whether they need help with their data plan or understanding how their phone or tablet can better control their increasingly connected life," Josh Will, senior category officer of mobile and connected home at Best Buy, said in a statement reported by CNet. "The mobile device is becoming the remote control to everything else in our lives, but it can be confusing. We can help shoppers make sense of it all."
The news comes just days after AT&T announced the opening of dedicated AT&T spaces within 250 Best Buy stores by the end of 2015. In July, a similar partnership was announced between Best Buy and Samsung, placing Samsung Open House shops inside Best Buy stores.
-See this CNet article
AT&T shops open in Best Buy
Interactive Samsung shops to open in 200 Best Buy stores
Shari Ballard, president of US retail, HR officer, Best Buy
Best Buy launches curbside pickup
Best Buy rebuild not yet ready for prime time