Vera Bradley names Fossil vet new CMO

Vera Bradley announced that Theresa Palermo will join the company as executive VP and CMO, reporting directly to CEO Robert Wallstrom. Palermo joins Vera Bradley after serving as VP of global marketing and public relations at Fossil Group.

"Theresa comes to Vera Bradley with an accomplished retail marketing background," said Wallstrom. "She has a terrific blend of creative and analytical skills and a solid track record of building brands, engaging consumers, and driving sales through designing and executing comprehensive marketing programs. Marketing is a key focus for Vera Bradley as we work to create excitement around our brand and introduce consumers to our myriad of new products. We are anxious for Theresa to get started."  

As executive VP and CMO at Vera Bradley, Palermo will be responsible for developing and implementing marketing strategies to build brand awareness and drive revenue growth across all channels.

Prior to her most recent position at Fossil, Palermo also served as Fossil's global senior director of marketing and held other leadership marketing roles at Collective Brands, The Timberland Company and the J. Jill Group. Press Release