Vera Bradley adds Best Buy e-commerce VP to board

Vera Bradley added 25-year retail veteran Mary Lou Kelley to its board of directors. Kelley is currently president of e-commerce at Best Buy.

Prior to joining Best Buy in 2014, Kelley was senior VP of e-commerce for Chico's FAS. She also worked for L.L. Bean as VP of e-commerce as well as VP of retail real estate and marketing.

Earlier in her career, Kelley held marketing positions at Ashford.com and Ben & Jerry's. She started her career as a consultant and engagement manager at McKinsey & Company.

"We are so pleased that Mary Lou Kelley has joined our Board of Directors. Her vast omni-channel experience, counsel, and insight will be invaluable as we continue to transform our business, which includes elevating our marketing efforts and growing our own verabradley.com digital flagship," said Robert Wallstron, CEO of Vera Bradley.

The addition of Kelley to the board of directors brings the total number of board members to 11. Press Release

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