Vegas Strip Starbucks to unveil stadium seating, movie screen

Starbucks (NASDAQ:SBUX) is adding unique features to its new location on the Las Vegas Strip. Located in the Grand Bazaar Shops at Bally's, customers will be able to enjoy their coffee from stadium-like bleachers, while watching a movie-style projector screen or pedestrians passing over Flamingo Road.

Still under construction, this will be the only store of Starbucks' 21,000 worldwide locations with elevated seating, Dave Teator, senior project manager with DC Building Group, told the Las Vegas Review-Journal.

"It's about the experience. The Strip is known for its oddity of experience," Teator said. "You're not going to go to another Starbucks anywhere and see this. It's unique to the retail brand."

The store is designed with stadium-style seating which includes three levels on two sides, big enough to hold 36 people. A traditional set up of table and chairs would accommodate only 16 guests. The benches will be more refined than those at traditional sports stadiums. The unique seating will be topped with dark walnut slabs to match the store's modern design of glass, walnut, exposed ductwork, tile backsplashes and visible acoustic insulation.

One wall will display a commissioned, one-of-a-kind mural, depicting coffee production from planning to roasting. The movie screen, a first for Starbucks, will take up 150 sq. ft., about 7 percent of a traditional theater screen size.

Customers will be able to sip cups of Starbucks Reserve, the special collection of rare coffees from farms worldwide, or the new Starbucks Cold Brew Blend.

Last week Starbucks announced the opening of a flagship store in Panama, entering its 15th Latin American market. The chain has an ambitious expansion plan, including opening 8,000 new stores in the next five years—3,500 new stores in the Americas and the debut of a new smaller format in urban areas.

For more:
-See this Las Vegas Review-Journal article

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