Eighty percent of marketers who use mobile marketing (like SMS and push) say they believe mobile efforts do or will produce ROI, and 35 percent have a dedicated mobile team. That's according to ExactTarget's 2014 State of Marketing report.
The report identifies the most popular lifecycle campaigns for mobile channels (mobile welcomes, re-engagement) and notes that mobile email opens will continue to increase. As shoppers rely more on mobile devices, marketers (and retailers) must adapt. Story