Vast majority of mobile marketers say efforts produce ROI

Eighty percent of marketers who use mobile marketing (like SMS and push) say they believe mobile efforts do or will produce ROI, and 35 percent have a dedicated mobile team. That's according to ExactTarget's 2014 State of Marketing report.

The report identifies the most popular lifecycle campaigns for mobile channels (mobile welcomes, re-engagement) and notes that mobile email opens will continue to increase. As shoppers rely more on mobile devices, marketers (and retailers) must adapt. Story