Using iPhone's Passbook Without The Effort

Retailers who want to use the Passbook feature of iPhones and iPads but don't want to make a heavy development investment have a new option. Mobile developer AHG Inc.'s promoCard functions as an electronic envelope—the retailer's coupons, loyalty card or other digital items go into the promoCard, which then goes into Passbook. A retailer can distribute different versions of the promoCard to different kinds of customers—say, one that's just a specific type of coupon, another that's an electronic loyalty card—all without custom development. Another advantage: "People have so many applications on their devices that it is not that easy to convince them to download another one," says AHG CEO Alex Heiphetz. "On the other hand, all iPhone users have Passbook installed." Story