USA Today has unveiled a new retail concept with the launch of the first ever USA Today Sports Store. The e-commerce destination will offer digital prints and images from the archives of USA Today Sports.
The online store is in partnership with Brand Affinity Technologies, a technology and marketing services company which has worked on similar online stores for the NFL, NBA, NHL and MLB. The USA Today Sports Store will leverage the news outlet's massive photo collection as the largest dedicated sports photography service in North America. More than 300 USA Today photographers cover approximately 10,000 sports events each year.
A look through the site reveals iconic sports moments captured on film that shoppers can now own as a framed or canvas print. Items for purchase are arranged in a gallery-style layout that allows customers to view by category. Prices start at roughly $150 for a 15x25 image.
Prints in the USA Today Sports Store date back to 1999. To celebrate the site's launch, the site is highlighting rare early-career photos of Muhammad Ali, curated from a collection of more than 3,000 historical images of Ali in training and spending time with his family. Additional collections and images from other sports will be added over time.
-See this USA Today press release
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