US Shoppers prefer Web to apps

According to a recent study by OHT-Mobile, different nationalities vary in their preferences for how they shop online. Based on the results of 800 respondents from eight countries, 55 percent of overall shoppers prefer buying from a website to in-app purchases. However, in the United States that number is higher, 65 percent, and only 21 percent prefer to shop on mobile. In comparison, 44 percent of German shoppers prefer to use a website, while 22 percent would rather shop on mobile. Story

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