Urban Outfitters Sees 19 Percent Conversion Boost With Single-Page Web Approach

A new E-commerce payment system at UrbanOutfitters.com allows users to complete purchases in one screen, boosting cart conversion rates by 19 percent, according to an Internet Retailer story that quoted Dmitri Siegel, managing director of Urban Outfitters Direct.

The original approach forced customers to use several pages to handle payment, address and other purchase details. "We were losing a lot of customers with that," Siegel said.