Urban Outfitters (NASDAQ: URBN) unveiled its new concept store, Space Ninety 8 in Brooklyn, N.Y. The store is five levels with several new features including an event space for a marketplace of local designers and a restaurant and bar with outdoor dining.
The first level of the massive store is called the Market Space, which will feature goods from 40 local independent designers. The first floor will also be home to a vintage shop, called Urban Renewal. The second and third floors will feature men's and women's clothing, as well as electronics and home goods. Also on the third floor is The Gorbals restaurant and bar by former Top Chef winner Ilan Hall. Shoppers can pick up their meal and drink orders and dine on the rooftop.
On the lower level of the building is Gallery 98, a space that will host rotating pop-up shops. Adidas was the first to host a pop-up shop in collaboration with the painter Jason Woodside for Space Ninety 8's grand opening on April 4.
Looking ahead, Space Ninety 8 has already announced partnerships with Greenpoint-based natural skincare line S.W. Basics, pottery designer Group, jewelry designer and metalsmith Lila Rice, the furniture line Hym Salvage and New York-based surfboard shapers Salt Surf, to name a few. These partnerships have been posted on the retailer's Instagram account.
Concept stores are a growing trend among retailers looking to create innovative shopping experiences and attract new customers. Ann Inc. (NYSE: ANN) said last month that it is preparing to open four freestanding Lou & Grey concept stores this fall to further expand its successful Lou & Grey loungewear line. The company will also install Lou & Grey boutiques inside current Loft locations. RadioShack (NYSE: RSH) recently opened two more concept stores as the chain continues to pepper the urban island with shiny new prototypes. The two stores join roughly 25 concept stores that have opened since the company began converting older units in July 2013. All of RadioShack's concept stores feature remodeled interiors and provide interactive areas. Walmart (NYSE: WMT) opened its first Walmart to Go convenience store on March 15 in Bentonville, Ark. The concept store is another pilot for Walmart as it expands the number of small-format stores.
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