Urban Outfitters opens 'his and hers' flagship in California

Urban Outfitters (NASDAQ:URBN) has opened side-by-side men's and women's stores in Westwood Village, California. The 16,556-sq.-ft. flagship is located in two historic buildings on Westwood Blvd.

"Over 13 months of planning and construction went into Urban's amazing transformation of 1028 and 1038 Westwood Blvd, its newest retail flagship," Jim Brooks, president of Topa Management Company, which owns the two properties, told Chain Store Age. "Urban's trademark edgy store design maximized the buildings' rich details and finishes and has made other retailers and restaurateurs take notice of what's happening in Westwood."

The store is strategically located on the University of California, Los Angeles, campus. After a slow second quarter, the retailer announced it would expand its presence near college campuses.

The men's store features a "lifestyle essentials" section and a "music shop" that includes a vintage vinyl selection as well as Crosley turntables, reported Chain Store Age. To round out the music department, customers can choose from vintage Gibson and Fender acoustic guitars, as well as amps. The men's store also has a bookshop with a focus on art.

Similar to the Urban Outfitters-owned Space Ninety 8 store that opened in Brooklyn, New York, earlier this year, the store will host a marketplace to feature local apparel manufacturers and artists.

The women's store, housed next door, is in what used to be the Tower Records building. The 11,281 sq.-ft. space represents vintage Westwood Village Mediterranean architecture, complete with Moorish arched windows. Topa and Urban Outfitters worked together to restore the building's original 1931 theme.

Shoppers in the "hers" store will find contemporary women's apparel spanning casual wear, denim and shoes, as well as beauty products, jewelry, accessories, textiles, retro novelties and vintage pottery. While the boys have their vinyl, the ladies have an old-school Urban Outfitters photo booth on the first of two floors.

For more:
-See this Chain Store Age article

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