Urban Outfitters abandons athleisure line

Urban Outfitters athleisure brand Without Walls has largely disappeared—its website has been taken down, social media accounts deleted, and the remaining selection of merchandise is now listed on the parent company's site as discounted merchandise.

The line of workout clothes was launched last year in a campaign meant to bring the brand more in line with current lifestyle brands such as Gap's Athleta, Lululemon and Fabletics. But now it appears to be on the way out, according to Buzzfeed.

Without Walls was sold largely online and in a handful of stores. At the time of its launch in March 2014, the executive in charge of the brand, Ted Marlow, called it "a new business opportunity whose experiential marketing and unique performance products have developed a community of athletic advocates, providing us with an exciting entry into this unique market."

The retailer attempted to create an online community around Without Walls, but the blog and dedicated website are now gone.

Last week, Urban Outfitters announced the addition of more eateries inside stores in attempt to create lifestyle experience stores aimed at millennials. The first experience store opened in Los Angeles' Space 15 Twenty in 2008 and includes a nail art studio, skateboard shop, performance stage and Umami Burger restaurant.

For more:
-Read this Buzzfeed report

Related stories:
Urban Outfitters to add more in-store restaurants
Urban Outfitters opens new concept store, Space Ninety 8
Urban Outfitters CEO Ted Marlow steps down
Urban Outfitters asks for gift of free labor
Urban Outfitters CEO Ted Marlow steps down

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