Urban Decay mobile conversions boosted by 150%

Cosmetics companies and retailers, including Sephora, are finding that mobile interactions lead to increased sales. According to beauty brand Urban Decay, mobile users are more likely to engage, participate and buy from the brand.

"Millennial consumers are on their mobile devices—and highly engaged on sites like Instagram and Pinterest," said Lisa Roberts, VP of marketing at Edgecase. "The challenge is how [sic] optimize these two things together to engage and convert people in a way they're used to shopping. Story