Uniqlo to bring new Tokyo to SoHo

Uniqlo will soon reopen its New York City flagship, bringing to life "A New Tokyo in SoHo."

The renovated store will replace the company's first U.S. location that opened 10 years ago. At the time, the concept was "From Tokyo to SoHo" and today's iteration will bring new Japanese streetwear and style to Manhattan, according to the company.

There will be multiple shop-in-shop areas, each promoting the retailer's LifeWear line and innovation. Performance gear is getting its close-up in one shop, while another area will celebrate design and Uniqlo's focus on fabrics.

A new shop will spotlight Japanese urban style along with that of SoHo, and menswear will get special attention through a partnership with Japan's Popeye magazine, a men's fashion and lifestyle publication.

The store's mezzanine level will serve as an exhibition space to host community events and feature artistic collaborations such as Uniqlo's MoMA partnership.

More efforts to engage the community will include partnerships with local merchants, restaurants and nonprofits.

"Introducing the Uniqlo brand in the U.S. and opening the very first global flagship store in SoHo in 2006 were important milestones in the company's plans to expand internationally," said Hiroshi Taki, CEO of Uniqlo USA. "During the past 10 years, SoHo has evolved as an important hub of design, creativity and art, and Uniqlo too has grown in the community. 'A New Tokyo in SoHo' symbolizes a celebration of our first 10 years and our commitment to deepen our roots in the community over many years to come."

Uniqlo and parent company Fast Retailing have renewed the brand's focus on the U.S. market. While the New York market has performed well, the brand is not as well-known elsewhere and has struggled to make the same inroads.

For more:
- see this Uniqlo press release

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