Uniqlo, in its quest to conquer the U.S. retail market, stepped up its game with a new collection based on modern art and a redesigned second floor in the Manhattan Fifth Ave. flagship.
SPRZ NY, short for "Surprise New York," debuted at the retailer's Fifth Ave. store as part of a collaboration with the Museum of Modern Art. There are roughly 200 apparel items and accessories inspired by Andy Warhol, Jean-Michel Basquiat, Jackson Pollack and others.
The items are showcased in museum-like display cases at the New York store but are available to a global customer base via its online store. Items range from $4.90 to $49.90, and the collection will change and be updated with pieces inspired by more artists, according to Forbes.
In addition to the new MoMA collection, Uniqlo has also installed a Starbucks (NASDAQ: SBUX) on the second floor of the Fifth Ave. location. This is Starbucks' first collaboration with a specialty apparel retailer, although the chain operates locations inside Target stores, grocers and book outlets.
Uniqlo is focused on aggressively growing its brand in the U.S. and its parent company, Japan's Fast Retailing, was recently in talks to acquire J.Crew. Although that deal died quickly, Uniqlo could have paid as much as $5 billion for the U.S. retailer, according to The Wall Street Journal.
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