Under Armour's charging stations send messages too

Under Armour has added free charging stations for mobile devices in all 10 of its U.S. stores. The kiosks by ChargeItSpot also send out marketing messages via opt-in programs to anyone charging their phone.

"Our relationship with ChargeItSpot is helping us to reach our athletes in new and innovative ways while keeping them charged and connected," said Christiana DiMattesa, senior retail marketing manager for Under Armour. "The ChargeItSpot kiosks allow us to provide an untraditional, undistracted way to better connect with our athletes. Through the data that customers share with us, we can continue our mission to further improve our athletes' lives." Story