Under Armour loses two key players

Under Armour (NYSE: UA) has lost two key members of its senior management team: chief merchandising officer Henry Stafford and chief digital officer Robin Thurston will both leave the company in July.

Stafford joined Under Armour in 2010 as lead of the apparel team. He was later named president of North America before becoming chief merchandising officer in December 2014.

Kip Fulks will take on Stafford's responsibilities on an interim basis, while leading the search for both a new chief merchandising offer and new chief marketing officer, a position also vacant.

Under Armour's COO and CFO Brad Dickerson stepped down in October to become CFO of Blue Apron. 

Michael Lee, co-founder of MyFitnessPal, will be assuming Thurston's responsibilities as chief digital officer. Lee joined Under Armour following its acquisition in March 2015. Thurston has been with the brand since December 2013, and joined after Under Armour purchased MapMyFitness.

Under Armour purchased the MapMyFitness app in November 2013 for $150 million and created the Under Armour Connected Fitness program, which now boasts 150 million members.

Under Armour is considered one of the more digitally savvy brands in retail, thanks in large part to the addition of mobile apps and fitness trackers. The loss of Thurston and Stafford have raised concerns in the financial community regarding growth. Shares dropped as much as 6.7 percent in early trading following the announcement.

For more:
- see this Bloomberg story
- see this Under Armour announcement

Related Articles:
Under Armour gets quarterly lifts from e-commerce, Connected Fitness
Under Armour COO, CFO resigns to become Blue Apron CFO
Under Armour Buys MapMyFitness Apps for $150 Million

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