Ulta Beauty (NASDAQ:ULTA) will slow expansion with plans to open 100 new stores this year, down from the 125 locations opened in 2013. Still, the retailer is on track to reach its overall goal of operating 1,200 stores.
Ulta is, instead, investing in long-term growth strategies that include building its supply chain, enhancing its 13-million-member loyalty program and improving its digital strategy, CEO Mary Dillon told attendees at the retailer's annual shareholder meeting last week, outside Chicago. Ulta recently opened its 700th store. Story