U.S-born shopping holiday Black Friday has grown immensely over the past two years in Europe. This year U.K. shoppers spent $1.64 billion on Black Friday, up 36 percent from 2014, according to IMRG and Experian.
Over the course of the entire weekend, U.K. consumers spent $4.93 billion, with Cyber Monday bringing in the most money—$1.45 billion, up 34 percent from one year ago, Internet Retailer reported.
As in the U.S., many promotions in the U.K. started as early as Monday, Nov. 23.
"Many pushed out deals early to build momentum and help level out volume surges over a wider period of time, reducing strain on infrastructure and fulfilment teams and allowing retailers to check systems were up and running smoothly in advance," John Beechen, head of managed services at e-commerce consultancy Salmon Ltd., told Internet Retailer.
However, the shopping weekend did have some setbacks in the U.K. as online customers were frustrated with some retail sites. For example, 21 percent of consumers reported that it was "impossible or extremely difficult" to find information on retailers' websites, up 7 percent from 2014.
And the weekend was not the end-all-be-all of holiday shopping—49 percent of British shoppers had not made any holiday purchases before the end of November, compared with 24 percent who had bought items online on Black Friday and 12 percent on Cyber Monday.
In general, the U.K. rules all other countries when it comes to mobile shopping with 46.9 percent of all online transactions taking place on mobile. Other countries with strong showings include Spain and the Netherlands with 32 percent of e-commerce transactions on mobile, followed by the United States, 27 percent; Germany, 25 percent; and France, 23 percent.
And where are British consumers most likely to make these digital purchases this holiday season? According to Pitney Bowes' second annual Global Online Shopping Study, U.K. shoppers are 72 percent more likely to purchase from a retailer's website than a marketplace.
-See this Internet Retailer article
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