UK online marketplace Styloko launches in US

A shopping search engine known as Styloko in the U.K. recently launched a new site specifically for U.S. shoppers. The site provides personalized feeds based on past shopping behavior to offer fashion recommendations from brands such as Asos, Net-a-Porter and Topshop.

The new U.S. site will also feature American brands such as Macy's and Saks, as 30 percent of Styloko's traffic already comes from the United States, reported the Sourcing Journal.

On Styloko, users can save items for future shopping and set up alerts for sales. Users can also get global news on The Style Hub, which is updated daily with editorial and shippable content.

"There are no barriers for Americans to access the very best that British fashion has to offer and vice-versa as Brits are increasingly embracing American brands. We are so excited to offer a platform to enable Americans the opportunity to use our technology to discover even more popular British labels while also shopping the local brands they love," Styloko CEO Shannon Edwards told Retail Times. She added that London is increasingly becoming one of the leading fashion capitals, attracting the expertise of American fashion brands.

Amazon (NASDAQ:AMZN) also recently made a deal with British fashion retailer AllSaints, announcing it would start offering Prime members free, next-day shipping on purchases made on And popular British fashion brand TopShop opened a flagship store in midtown Manhattan earlier this month.

For more:
-See this Sourcing Journal article
-See this Retail Times article

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