A new McDonald's (NYSE:MCD) in Gainsborough, U.K., was outfitted with new technology to help reduce service time and lines. Officially opening over the weekend, the high-tech fast-food restaurant includes self-service kiosks, digital menu boards and tablets.
At the self-service kiosks, customers can order and pay with a credit card, Lincolnshire Echo reported. The technologically advanced store will be a prototype for other McDonald's opening across the U.K. in the coming months.
Even with the kiosks, the location's 70-person staff will not endure any cutbacks. The staff members were taken to another McDonald's to learn how to use the technology to aid sales and make work easier.
The tablets also allow children to play games, making the experience more family-friendly.
McDonald's has been looking to innovate the customer experience in the last few years amid rocky financial times. For instance, earlier this year the company began testing customized sandwich orders in U.S. locations, including Atlanta; Portland, Oregon; and Southern California.
-See this Lincolnshire Echo article
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