Uber Offers gives riders perks for shopping

Uber has been testing a new program called Offers that gives users perks for shopping through the Uber app, and this week the ridesharing company took it national with ProFlowers in time for Mother's Day.

It's an experiment in using the app as an advertising platform.

Offers are pushed to riders on the app. A user can accept the offer – $5 to $20 off their next ride – if they buy something at a retail partner using the credit card registered to their Uber account to make the purchase within a set time period.

The program began testing late last year, and retail partners include Shake Shack, Dunkin' Donuts and Whole Foods, according to TechCrunch. Test cities include Boston, New York, Dallas, Miami and San Francisco.

Uber riders frequently check their app while waiting for a car to arrive or during a ride. It's a good time to push a message or offer to a captive audience. Uber believes riders spend tens of millions of dollars at merchants shortly before or after rides, director of partner management Marco Mahrus told TechCrunch.

Uber is working with payment partner Visa and its subsidiary TrialPay to manage the program. The company is working toward maximizing its platform and services, from rides to deliveries, and now with Offers.

For more:
- see this TechCrunch article

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