U.S. Watched 11.5 Billion Web Videos In March

For e-tailers who still think that Web video may be a fad, consider this stat: In March 2008, U.S. Internet users watched 11.5 billion online videos. That's a 13 percent gain from the prior month and a 64 percent gain from the identical month the prior year, according to Comscore.

In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).