U.S. Gobbles Up Tablets For Mobile Commerce. The Rest Of The World? Not So Much.

With tablets becoming a key element—maybe the key element—of mobile commerce for many retailers, it's worth remembering that tablets have made a bigger splash in North America than in most of the rest of the world. According to a new ABI Research study, the U.S. and Canada are expected to shell out almost half (47 percent) of the $72 billion paid for tablets in 2013. Western Europe will spend 29 percent, while Japan and South Korea will spent 21 percent. That means the rest of the world will buy only 3 percent of tablets by revenue. That means if you're really reaching out to a worldwide customer base, smartphones and feature phones are still the mobile devices of choice. Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.