Is U.K. E-Commerce Stalled?

If it makes U.S. retailers feel any better, their U.K. counterparts aren't faring any better in making cross-channel and especially merged channel efforts work. The percentage of online sales among those merchants has plateaued, holding steady at 4.4 percent for the last two years, according to a Martec report.

What makes those numbers look even weaker is that those figures have flat-lined while the percentage of U.K. retailers offering E-Commerce sites have been sharply increasing, hitting 68 percent this year, compared with 58 percent in 2007.