Twitter Steps up Mobile Ad Targeting

Retailers and brands using Twitter (NYSE: TWTR) ads will be able to hone in on the right shoppers with Twitter's new mobile targeting tools.

Twitter recently added the ability for marketers to segment audiences on Android and iOS by operating system version, device type, and WiFi connectivity. Marketers can now focus their ad efforts on smartphone models associated with the specific demographic groups they are trying to reach through their campaigns.

And telecom marketers could promote loyalty and rewards offers to users on their specific devices, or seek out new prospects on older devices, MediaPost reported.

"The new segmentation reporting gives advertisers better insight into the OS versions and specific devices of users engaging with your general campaigns – and that in turn can inform how you optimize future campaigns," Kelton Lynn, ads product manager at Twitter, stated in a Twitter blog post, MediaPost reported.

Apparently, plenty of retailers and brands are already utilizing Twitter's mobile ad solutions, since two-thirds of the company's ad revenue coming in is attributed to mobile.

For more, see:
This Search Engine Watch article
This MediaPost article

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