Twitter's retail feature lets users shop from tweets

Twitter is getting serious about shopping via social media and may be in the final stages of finalizing an agreement with payment services firm Stripe.

Mockups including images of how the platform would look were recently uncovered on Fancy.com. These documents show how the retail component appears in users' feeds via a new 'Buy' button in their timeline. The new feature, called Twitter Commerce, also embeds miniature product pages directly in tweets.

Tweets that are part of Twitter Commerce appear in users' streams similar to Promoted Tweets. Commerce tweets would also appear in the discover section, which shows a mix of activity from a user's network and followers. Clicking on the tweet expands it, and users will be able to see photos of items that are available for purchase. From there, users are prompted to enter their name, address and credit card information, all "handled securely within the Twitter app," according to the documentation.

Twitter is also in discussion with other similar partner sites regarding its commerce plans, a source familiar with the matter told Re/code. It is not clear when the company will finally launch Twitter Commerce or how many retailers will participate as of yet. The company hired a chief of commerce in August 2013, as it develops a way to sell directly to customers and place a premium on the value of promoted tweets, a primary revenue driver for the company.

For more:
-See this Re/code article
-See this Bloomberg article

Related stories:
Twitter steps up mobile ad targeting
Just how big will Twitter be in mobile space?
Twitter hires head of commerce, ramping up for $1 billion in 2014
Twitter hires Google ad exec to lead retail division
Twitter shuts down another payment effort

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