Twitter Hires Google Ad Exec To Lead Retail Division

Twitter has hired J.J. Hirschle, a former advertising executive at Google (NASDAQ: GOOG), to lead the company's retail division, a move that is expected to grow the social media site as it prepares for an initial public offering this fall.

Hirschle served as director of media and entertainment at Google and will start his new post at Twitter on October 28. Part of his role will be to sell advertising programs to retail companies, according to Will Stickney, a representative for Twitter, reports Bloomberg. This newly-created role will prove to be a vital one for the brand, considering that the company brought in $269.4 million—out of $316.9 million in total—in revenue from its advertising business last year.

Since the announcement of the IPO, Twitter has worked quickly to add new team members and bolster its business. In a statement this week, the company revealed it added 300 employees in the third quarter, bringing its total staffer count to 2,300.

The news of Hirschle's hire comes right on the heels of this week's news that Twitter shares will be listed with the New York Stock Exchange this fall. The updated IPO filing also revealed that revenue for the social networking site jumped to $168.6 million for the quarter, up 105 percent from a year ago. Twitter's user base also continues to grow, with monthly active users increasing to 231.7 million on average for the three months from July through September, up 39 percent from the prior year.

For more see:
-This Bloomberg article
-This Reuters article

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