Twitter focused on app engagement with TapCommerce acquisition

Twitter's recent technology acquisition aims to get users to engage with apps. The social media site has acquired TapCommerce for a reported $100 million and the technology could help re-engage users with apps they already have.

"If we can have a way to get apps on people's devices, TapCommerce is a way to get people to use them," Richard Alfonsi, Twitter VP for global online sales told the New York Times. Story