Trunk Club to launch women's division

Men's shopping startup Trunk Club (NYSE:JWN) is rumored to be launching a women's styling division.

Although the company declined to confirm its plans, people familiar with the company say it will launch women's services early next year.

"It's an interesting opportunity that is currently being discussed and considered," Trunk Club spokeswoman Nicole Peternel told Crain's Chicago Business. "There is nothing imminent or concrete around launch plans, but it's an area where we continue to see a large degree of interest and demand."

Trunk Club was acquired by Nordstrom in August for $350 million. The company has since expanded and is set to open its fifth brick-and-mortar location, a six-floor, 26,000-sq.-ft. space in New York, in the growing custom clothing business. The acquisition was part of a larger strategy to boost Nordstrom's e-commerce position and sales.

The expansion into women's apparel would be more complex than the men's division. Women's apparel last year did $116.4 billion in sales in the United States, near double the amount of men's $60.8 billion.

When Trunk Club launched in 2009, it was the first startup in the business of personal shopping online. Men can sign up online or by phone or email to meet with a stylist or just walk into a showroom in Chicago, Dallas, Washington or Los Angeles.

For more:
-See this Crain's Chicago Business article

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Nordstrom to invest a bigger spend on mobile execution in 2014
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