Traditional grocers up against discounters and online stores

Competition is stiff in the supermarket industry and two niche formats are giving traditional grocers a run for their money in 2015: online and discount. AmazonFresh and Walmart's online grocery services are up, running and ready for rapid expansion, offering delivery services to more cities as the year progresses. Discount grocers now comprise 40 percent of the market. If traditional grocers want to compete, they will have to reinvent themselves to survive and thrive. Story