Toys.com Gets De-Indexed By Google, Toys R Us Learns An SEO Lesson

When Toys R Us paid more than $5 million this month to buy Toys.com, perhaps they should have set aside a few more dollars for search engine optimization (SEO) counsel. This after the popular domain was de-indexed by Google because Toys R Us chose to forward the domain, rather than transfer it. Oops!

There's some nice background on the case at Domain Name Wire, especially the context about how much more value the different method would have realized. "Now the value of Toys 'R' Us' $5.1M purchase of Toys.com has been relegated to type-in traffic and potentially some of the inbound links to Toys.com," the story said.