Tory Burch to open Paris flagship amidst European expansion

Tory Burch will unveil its new Parisian flagship during haute couture week in Paris. The launch, beginning July 6 at the 412 Rue Saint-Honore location, is part of the retailer's steady European expansion.

"Paris is so important from a global perspective, being such an important city for fashion and luxury," Burch told Women's Wear Daily. "And Paris women are so inspiring."

The 4,200 sq. ft. store has a series of salons over three floors, preserving the look of the 19th-century building.

To add to the elegance, a curved staircase with a spindle balustrade connects all three floors. The interior has the look of a Paris boutique—painted in sea foam greens, pale blues and complete with a patterned carpet. The main floor is adorned with leather goods and blue-and-white Chinese porcelain. The furniture is offset by the marble floors, white oak walls and brown lacquer.

The location is the eighth freestanding store in Europe. The company began wholesaling in France in 2008, runs a French e-commerce site and sells the brand throughout other department stores.

Burch is looking to expand both in Europe and Asia and will open stores this year in Prague; Santiago, Chile; Cairo; Kuwait; and Hong Kong. Thirty percent of the company's revenue is from international sales, 10 percent of that coming from Europe.

Burch said her success is helped by other American brands putting roots down in Paris such as J.Crew, who opened a women's-only store earlier this year, and Tommy Hilfiger, who opened a second Paris flagship.

Tory Burch also recently announced the launch of a new sportswear line to accommodate the growing trends of yoga, running, golf and tennis apparel.

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