Tory Burch is close to launching a sportswear line available both offline and online, as well as on mobile. The designer's newest brand will feature apparel to accomodate growing trends in yoga, running, and some tennis and golf.
Tory Sport will channel a stronger focus on social media with both editorial and blog content, reported Women's Wear Daily.
The line is expected this year, but a specific rollout date has not been announced. In addition, a reportedly chosen location for the line's first brick-and-mortar location on Fifth Avenue in the Flatiron District cannot be confirmed.
Burch has been hinting about a sports line for years, having collaborated with Fitbit on accessories and a collection based on signature colors and prints that includes new items such as a double-wrap leather bracelet.
The new sports line could be a big money-maker for the retailer as women's sportswear continues to grow in popularity among consumers. Keeping in step, retailers have been keen to adopt sportswear apparel lines: Victoria's Secret, Nike (NYSE:NKE), Under Armour (NYSE:UA) and Dick's Sporting Goods have all launched their own lines, piggybacking on the "athleisure" trend that was made popular by the original yoga pants retailer, Lululemon (NASDAQ:LULU).
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