U.K.-based Topshop has announced it will open five new stores in the U.S. within the next 12 months, entering four new markets and debuting a new U.S. flagship on Manhattan's Fifth Avenue.
The new store in New York City will be 40,000 sq. ft., much larger than the 25,000 sq. ft. SoHo store. It will be the second-largest Topshop store in the world, only behind London's 90,000 sq.-ft. flagship. The uptown store will also house offices for a small American buying team and will create "several hundred new jobs" to staff the store. It is scheduled to open in October 2013.
Four additional new stores will be located in San Diego, Houston, Atlanta and Washington, D.C., all new markets for the fast-fashion retailer.
Fifth Avenue is the home of several luxury retail flagships, including Bergdorf Goodman, Tiffany & Co. and Cartier. The arrival of Topshop will add to the cheap-chic vibe that retailers such as H&M, Zara and Gap offer. To keep up with the high-end clientele that Fifth Avenue attracts, Topshop says it will be bringing higher-priced, limited-edition items to the location and offering special services and displays.
"We'll be developing the personal shopping offer, and we're discussing doing an 'edited' section of merchandise, showcasing things in a slightly different way, and doing unique product for the American market," Topshop CEO Sir Philip Green told Women's Wear Daily.
Topshop made its debut in the U.S. with the 2009 opening of its downtown flagship, a four-story unit in the trendy SoHo neighborhood. Since then, Topshop has opened stores in Chicago, Los Angeles and Las Vegas. There are about 300 Topshop stores in the U.K.
Other initiatives for Topshop include a newly announced partnership with sports brand Adidas. The two have teamed up to create a 20-piece collection which will be more edgy and fashion-forward than the core Adidas line. The items will hit stores in the U.S. in March and will also be sold internationally.
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