More retailers are turning to digital signage as a way to reach millennial shoppers, the first digitally-based generation. By incorporating this signage into their marketing plans, whether it be online or in-store, retailers can better reach this 80 million strong demographic.
The numbers don't lie. As many as 38 percent of millennials are influenced by in-store signage, compared with 28 percent of the general population. This generation is also 2.5 times more likely to embrace technology, according to a report by Barkley marketing firm and Boston Consulting Group, and 77 percent more likely to be influenced by in-store kiosks, reports iMedia Connection. Therefore, in-store digital signage and Web signage seems to be just the way to reach this market, which annually spends $400 billion and will account for one-third of all retail spending by 2020.
"Leading retailers have turned to digital signage companies, like Industry Weapon, to remedy the lack of interest in static marketing among this generation," according to an Industry Weapon statement. "Digital signage allows businesses to run multiple, ever-changing campaigns that feature videos, music and user interaction. Digital Signage companies provide the necessary tools to create vibrant, innovative channels through which businesses can project their messages."
Digital signage also allows retailers to reach consumers' social media sites, including Facebook, Twitter and Instagram. It also allows for interactive campaigns.
"Using touchscreen hardware, consumers can interface with social media sites while shopping. Companies can drive viral campaigns that allow shoppers to take selfies in the store, upload them to social media sites, and hashtag the name of the campaign," added Industry Weapon.
-See this Industry Weapon press release
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