Tonzof launches e-commerce 'super' market

Tonzof announced the launch of its Super Marketplace—an online e-commerce site with more than 500,000 items.

The website, powered by the Mozu commerce platform, offers shoppers a wide selection of products including gifts, sports memorabilia, holiday and seasonal items, home decor, furniture, appliances, cameras, supplements and office supplies.

"We've designed to offer an exceptional online shopping experience, whether you're on your smartphone, tablet or desktop," said Don Cohen, chairman and CEO, Tonzof. "From name brands to small manufacturers, our diverse product assortment allows customers to shop for holiday gifts and order items for home improvement projects at the same time, for example. Tonzof is the first place to go, regardless of what you're shopping for."

The retailer will be offering a rewards loyalty program where customers will receive 5 percent back on purchases in the form of reward points to be redeemed during checkout. Recent findings released by Colloquy and FanXchange reveal that loyalty programs can benefit retailers. Once enrolled, 43 percent of U.S. consumers have purchased more frequently because of reward offerings.

What makes Tonzof unique in the e-commerce space? "Not only can a supplier sell via the new shopping site, but their items can also be syndicated to other major marketplaces like Amazon and Walmart if they choose," said Cohen. "Plus, Tonzof suppliers don't pay any marketplace fees. JUMBO, our proprietary technology platform, allows Tonzof to operate efficiently and accurately with minimal staff resources, enabling us to disrupt existing heavier distribution models."

For more:
-See this Tonzof press release

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