T.J. Maxx (NYSE:TJX) is launching a plus-size collection available for purchase online only. This will mark the first time the brand offers sizes 14 to 20 in apparel for women.
The collection, starting with spring fashions, will feature dresses, shirts, pants and swimwear, reported Marie Claire.
The launch comes soon after the retailer published a consumer survey that revealed customer opinions on style and size. The results given by many female shoppers concluded that there was a social pressure for women to be thin and many were hoping to leave that feeling of expectation behind, reported Bustle.
The company has not revealed yet which designer labels will be available in plus-size options.
T.J. Maxx joins the growing list of apparel retailers that are releasing plus-size lines for shoppers, especially women. For example, last month Sports Authority announced the launch of plus-size apparel as part of its exclusive Aspire and Alpine Design lines for women. And earlier in the year Target (NYSE:TGT) launched Ava & Viv, which includes a wide range of sizes, including plus sizes.
Even teen retailers are starting to focus on plus-size lines, such as Wet Seal's Wet Seal+ and rue21's rue+.
-See this Marie Claire article
-See this Bustle article
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