Tiffany & Co. (NYSE: TIF) has redesigned its website to offer jewelry shoppers interactive tools to browse and design a wider-range of custom jewelry. The new e-commerce site also incorporates more storytelling about the Tiffany's brand, including never-before-told facts about company milestones, products and the coveted Tiffany Blue Box.
The new site launches just in time for "Engagement Season," the time of year between Thanksgiving and Valentine's Day where nearly 40 percent of marriage proposals take place according to an annual study conducted by The Knot. Ring shoppers will appreciate the site's interactive engagement ring designer that lets users choose diamond shapes, settings, metals and carat size. Shoppers can even opt to see their custom creation modeled on hands of varying skin tones.
Other new sections of the site offer customers the chance to get up close and personal with a Tiffany gemologist to go behind-the-scenes of what goes into creating jewelry that meets Tiffany's strict quality standards. The "Tiffany Style" section of the website offers a wider range of fashion jewelry, accessories and sunglasses that shoppers can filter by materials, gemstones and price.
For more see:
-This Wall Street Journal article
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